Heysea may be the number one Chinese yacht brand in the 60-foot-plus sector based on total length of yachts and product delivered annually, but its background is somewhat of an enigma.
Ranked number 25 in the world on the 2015 Global Order Book, and with 100 units sold, Heysea has its sights set on global expansion.
FangYuan is CEO of shipyard operations. Here, she tells Ocean how she came to a career in boat manufacturing and sheds light on her ambitions for the brand.
O：Who are the other partners involved in the company?
F：There are three founders in Heysea: myself; Mr Allen Leng，our Chairman; and Mr Ma Xiaodong，Vice President. Both of them are naval architects.
O：What are your backgrounds?
F：I have qualifications in Civil Engineering and Applied Computer Science. I worked in Belgium for eight years in charge of sales，so at the beginning of establishing Heysea，I was more focused on sales and marketing. With more and more responsibilities I took on gradually，I became CEO of our company in 2014.
O：What is your experience in boating?
F：My first experience in boating started when I was in Belgium as my colleague had a sailing boat and we sailed to Holland quite a bit.
That was my first experience，since at that time there was no real yacht culture in mainland China.
O：Do you have your own boat?
F：The last yacht I had is a Zoom 76 built by us but last year. There was a customer who was eager to buy a Zoom but did not want to wait so just sold my yacht to the client. I am planning to build my next yacht at our company again.
O：Where do you enjoy travelling by boat?
F：In the Mediterranean，such as the South of France，Italy，Sicily，Malta.
O：What niche do you see Heysea filling?
F：When Heysea was founded in 2007，there was no famous brand for yachts in China. Some shipyards mainly built commercial yachts but only few yachts and some of them for OEM projects more.
My two partners are naval architects and they have the ability and interest in developing the yachting market over 60 feet.That is the reason we choose the marine industry and are determined to build yachts for mid to large size only. In 2007，yachting was still a new concept for people in China and has yet to evolve into the family pursuit like it is in the Western market. Most yachts are used for commercial purpose like company entertainment，tourism or charter.
The first Heysea motor yacht was 75 feet，built in 2008，then 60 feet and 82 feet followed.Our 108-feet model was brought to the public in 2011 and now we are building at 115 feet and 135 feet.
O：How many people work at your facility?
F：Around 350 people.
O：Where are the main markets for your boats?
F：At present，80 percent in China and 20 percent overseas. But in the future，we hope it could become 50:50.
O：How do you see Australia's potentialas as a market for Heysea?
F：Ensign Ship Brokers is our dealer in Australia and NewZealand. Our range is a perfect fit for the Australian market. The local dealers and the customers have a lot of input into our design and incluions.
Ensign Ship Brokers 是我们在澳大利亚和新西兰的经销商。海星各系列产品完全契合澳大利亚的市场所需，澳大利亚的经销商和客户对我们的设计和内装提出许多的建议。
O：Are there any challenges in competing on the world stage in such a competitive industry?
F：Although Heysea is the number one shipyard in China , we are still not famous enough around the world. At the same time，many people have a misconception of 'made in China' products，so we need prove ourselves with our qualifications and strength of product.
O：What is the ambition of Heysea in the next 5 to 10years?
F：1.We hope to have 50 percent of orders in China and 50 percent from overseas within three to five years.
2.The area of our current factory is 66,700 square metres but to accommodate increasing orders，we are considering buying a new plant and building another factory.
3.To be in the top 10 yacht builders in the word in the40-to-60-metre sector within 10 years.