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Heysea Yachts officially starts expansion of Asian Marketing -The Opener at Dubai International Boat Show



The Dubai International Boat Show 2017 was held from February 28 to March 4 at the Dubai International Marine Club (DIMC) in Mina Seyahi. Heysea Yachts, as the leading brand in Mainland China specially for the construction of middle-large luxury yachts, headed to this Middle East’s largest marine luxury, leisure and lifestyle industry event focusing on the promotion of Sealink 152ft, global-star Asteria 108, Asteria 95 and hot-sell Zoom 76 with ax-bow.

The chairman of Heysea, Allen Leng said “ The opener at 2017 Dubai International Boat Show was a big step to bring Heysea Superyachts to Middle East territory since it is the most important marketing in global for superyachts over 40M with plenty of wealthy clients. The whole schedule was arranged fully before the show started. Beside attending the show, a further cooperation details were discussed with several intended brokers during the show in order to develop middle East marketing in full force.” 


Singapore Yacht Show


According to the latest Fortune 500 companies report from Fortune Magazine in February 2017, there are 367 firms having an operating subsidiary at global tax-haven and Singapore is on the list. Therefore the Singapore Yacht Show held at ONE°15 Marina Sentosa Cove on April 6-9 was the second international event Heysea attended this year right after Dubai International Boat Show. 


As per the 2017 Heysea’s Global Sales Network Plan, by attending Singapore Yacht Show is the cornerstone and support of expansion of Southeast Marketing.  The Singapore Yacht Show offered a first-class platform for us to meet yachting professionals for discussing the road of development, to know thoroughly the demands of regional guests, to find proper local agent and to have an in-depth exchange of views with prospective clients. 


-Heysea as the shortlist of nominees of 4 categories for ASIA BOATING AWARD 2017

The 13th Asia Boating Award was held during the Singapore Yacht Show and Heysea was the shortlist of nominees of 4 categories as follows after competed with all of the Industry’s leaders:

Best Asian Yacht Builder



Best Asian Built Yacht

Heysea,Asteria 96,China


Best Flybridge Yachtabove 80ft

Heysea,Asteria 96,China


Best Brand Presence in China.


It is known that Heysea is the only chinese mainland yard as shortlist of nominees for 4 categories. This is the recognition of Heysea by Southeast and global marketing, the evidence of Heysea’s strength as a premier branding of mid-large yachts building and also a proof of Heysea having ranked in the world’s Top 30 builders in Boat International’s Global Order Book for the third straight year since 2014.



-Allen Leng Joined Panel Discussion at Asia Pacific Yachting Conference on behalf of Chinese Shipyard



On April 6, 11AM, the Chairman of Heysea Yachts Allen Leng was invited to join the panel discussion at Asia Pacific Yachting Conference 2017, as the only chinese representative, for exploring the most effective ways of engaging, securing and entertaining the Asian Superyacht client base with superyacht industry’s leaders.

Allen Leng said “ it is honored for me to attend this conference on behalf of chinese yacht builders. This is the evidence of the superyacht manufacturing qualification of chinese yards by Southeast and global marketing and also the confirmation of made-in China Products. ”


Hits:  UpdateTime:2017-03-09 15:21:36

Address: No. 1, Zhongtai Road, 45 West lotus pond, Jiangmen, Guangdong


Contact:Mr. Hu Fengjian (Sales Manager)


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